Moving Canvas

Art that moves through the city

Turning Our Fleet into a Moving Public Art Gallery

A New Canvas for Local Creativity

Public art usually lives on walls, buildings, and fixed spaces. Moving Canvas gives artists a different kind of surface: one that moves through the city.
Serve’s Moving Canvas program turns our robots into rolling works of public art, featuring original designs from local artists in the cities we serve.
We work directly with artists to create custom robot wraps inspired by their communities, then bring their work into everyday neighborhood life through our delivery robots.
Local artists get a new platform. Communities get a new way to experience creativity in motion.

Meet the Artists behind the Robots

Moving Canvas is built around artist collaboration. Each artist brings a distinct style, story, and connection to place, turning our robots into reflections of the communities they move through.

Los Angeles artist Sküt created two robot designs rooted in Pride, visibility, and joyful public art, turning our robots into a moving celebration of love, identity, and connection.

Read More

LA

Instagram

The story behind Moving Canvas

Moving Canvas started with a simple idea: if our robots are part of the sidewalk, they should reflect the cities they serve.
Read how Serve began working with local artists, why we’re formally launching the program at Cannes Lions, and what’s next as we bring more artist-designed robots to the street.
Read the story

Artists: Create with Us

We’re looking for artists who can bring their city’s character, color, and creative voice to our robots.
If you’re interested in creating artwork for a future Moving Canvas robot, reach out to Lina Bertini on our team to learn more.
Contact Lina Bertini

Bringing art, community and technology together

Each Moving Canvas design starts with an artist’s connection to place: the colors, people, architecture, symbols and street-level details that make a city recognizable.
As our robots move through their daily routes, that local perspective travels with them, helping our robots feel more connected to the communities where they operate.

How Moving Canvas sponsorship works

Sponsor an artist collaboration

A brand supports a commissioned robot design by a local artist in a Serve market.

Shape the final design together

Serve, the artist and the sponsor collaborate on thoughtful brand integration that respects the artwork and the artist’s voice.

Bring the robot to the street

The sponsored design appears on our robots as they operate in local neighborhoods, giving the partnership real-world visibility.

Share the story

Sponsors are included across Serve's channels, PR, social coverage and local activations.

Be part of Moving Canvas

Moving Canvas brings together local artists, city streets, and partners who want to support creativity in the real world.

Artists: Interested in creating artwork for a Serve robot in your city? Get in touch
Brands and partners: Interested in sponsoring an artist-commissioned robot design? Partner with Serve
Contact Us