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Ghost LA x Serve

Campaign Length: 28 days

Advertising

Ghost expanded their partnership with Serve Robotics into a large-scale Out-of-Home campaign in Los Angeles to celebrate the final U.S. stop of their world tour.

Contact Sales

35

Robots

12,514

Miles Driven

7,884,847

Impressions

1

Market

Ghost LA x Serve

Advertising

Following a successful experiential campaign for the Day of Deliverance release, Ghost expanded their partnership with Serve Robotics into a large-scale Out-of-Home campaign in Los Angeles to celebrate the final U.S. stop of their world tour.

By leveraging Serve's autonomous delivery robots as mobile media platforms, the band reached fans directly on the streets of LA with a highly visible, real-world activation that blended music, culture, and technology.

The campaign also introduced a new creative format: a 10-second video that automatically plays during the food pickup moment, delivering a burst of tour content to nearby fans and customers and creating a unique, street-level media experience that amplified excitement around the tour finale.