Back

SEGA x Serve Robotics

Campaign Length: 42 days

Advertising

SEGA partnered with Serve Robotics to launch Sonic Racing: CrossWorlds on city streets.

Contact Sales

55

Robots

2

Markets

11,970

Miles Driven

8,048,381

Impressions

SEGA x Serve Robotics

Advertising

SEGA partnered with Serve Robotics to launch Sonic Racing: CrossWorlds on city streets.

Wrapped in high-energy Sonic graphics, 55 autonomous robots generated viral buzz across two markets-covering nearly 12,000 miles, driving 8M+ impressions, and running for 42 days-making it one of Serve's most dynamic gaming activations to date.

Related Advertising Case Studies

See all case studies

Campaign length: 5 daysAdvertising

NVIDIA at CES 2026 x Serve

At CES, Serve Robotics partnered with NVIDIA for a keynote moment alongside CEO Jensen Huang.

4Robots

1Keynote Appearance

12,300+Total items given away

Campaign length: 84 daysAdvertising

Baptist Health x Serve Robotics

To launch its new Fast Care clinic, Baptist Health South Florida partnered with Serve Robotics on a street-level OOH campaign.

25Robots

1Market

23,970Miles Driven

Campaign length: 3 daysAdvertising

Brandweek Atlanta x Serve

At Brandweek 2025, Uber Ads partnered with Serve Robotics to deliver tasty treats to attendees in an unforgettable way.

5Robots

2,984Direct Interactions

1,451+Samples Delivered

Campaign length: 28 daysAdvertising

Ghost LA x Serve

Ghost expanded their partnership with Serve Robotics into a large-scale Out-of-Home campaign in Los Angeles to celebrate the final U.S. stop of their world tour.

35Robots

12,514Miles Driven

7,884,847Impressions